Google Analytics generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.


Certain event property names have special significance to Google Analytics. We map the properties of events collected by Replay so that they have the proper Google Analytics names. The following table shows you the properties collected by Replay and the names of the Google Analytics properties to which they are mapped.

Note that Google Analytics recognizes pageview events separately from other events. If you would like to send a pageview event, set the event_category property to “pageview” in order to have the event be recognized as a page view.

Name of Property Collected By Replay Google Analytics Property Name Required to track an event with Google Analytics
client_id cid Yes
amount ev No
distinct_id uid No
event_category ec No
event_name* ea Yes
ip uip No
page_url dl No
timestamp qt No
event_label el No
aip aip No
z z No

*For pageview events, the event_name property is not required

If a property collected by Replay does not have special significance to Google Analytics, it is not mapped to Google Analytics (as Google Analytics does not support other parameters).